Planning a Private Label Pillow Collection

A private label pillow project starts with the intended product range and the needs of the brand. Define the target market, preferred pillow shapes and the role of each product in the collection.

Discuss dimensions, density, cover fabric and packaging together. These choices affect the finished product and should be reviewed as part of one specification.

Sampling provides an opportunity to review the proposed design before confirming production requirements. Contact Somnowa to discuss the next steps for your collection.

Define your specification before comparing quotes. Record the product reference, dimensions, foam requirements and cover construction in one brief so each discussion refers to the same proposed product.

Request samples and clarify what they represent: an existing product, a proposed cover or a complete customized design. Record the changes agreed during review and ask which specification will be used for production.

Ask for minimum quantities, estimated production time, packaging details and shipping arrangements for your own project. These depend on the selected product and requirements; confirm them in the quotation rather than assuming one figure applies to every collection.

Explore our pillow collection, private label program and packaging options when preparing your project.