Choosing Packaging for Your Pillow Range

Packaging should suit the product and the way it reaches the customer. Retail presentation and shipping requirements may call for different solutions.

Discuss roll packaging, outer packaging and brand information alongside product development. Confirm packaging dimensions and any requirements from your distribution partners before production.

Somnowa can discuss packaging options as part of a private label project. Share your sales channels and shipping requirements with our team.

Begin with the sales channel. A pillow sold in a retail store may need visible branding and product information, while a product shipped directly to customers also needs packaging suited to handling and transport.

Check the packed dimensions as well as the pillow dimensions. Ask whether compression or roll packing is suitable for the specific product, and confirm unpacking instructions, product recovery and storage requirements before choosing that format.

Prepare label artwork, care information and destination-market requirements alongside the packaging brief. Request a sample or specification for review, and confirm the final format before production.

Explore our pillow collection, private label program and packaging options when preparing your project.